With Swine Flu making parents (and others) nationally jumpy about even going into the general public with out tiny bottles of hand disinfectant, of course companies would start taking advantage of them.
Kellogg is starting to participate on the trend by plastering ?Now helps hold up your child?s IMMUNITY? on boxes of Cocoa Krispies. Cocoa Krispies, along with other Kellogg cereals are not only weighed down in sugar, but have not done anything to really back up such a assertion.
The city lawyer in San Francisco finds the claim just as forged as everybody else and has sent a letter to Kellogg as well as the Food and Drug Administration asking Kellogg to disclose what exactly helps boost resistance in the cereals.
Kellogg has been responding to accusers? attacks saying that it started developing a extra healthful breakfast cereal last year and really released them in May 2009 not to take advantage of the H1N1 ?flu situation? but to respond to clients? needs for a healthier foods and a more positive nutrition value. A talking head from the company said that there are extra vitamins A, C, and E in the cereals; increased from 10% daily value to 25% daily value.
Here?s an idea, if the company wanted to make the most of consumers? needs for a more healthy cereal, why not take a number of the sugar out of its cereals?
It is a good thing that this has been given to the FDA for consideration. The FDA is believed to be the governing body of fake and deceptive classification on products. Right now, the FDA isn?t saying anything about this cereal or its odd, and likely bogus label.
Sugar covered cereals are not healthy for children in the amounts that are characteristically given to them. Have you ever measured out a portion of breakfast cereal? It?s not as much as many people pour themselves. Not to mention, cereals in general (even though many are made out of whole grain of some type) are carbohydrates and while they may help keep your child alert for the first little while they are at school, carbs tend to burn rapidly?adding sugar to that equation doesn?t help too much either.
Most parents don?t have the time to make a real, homemade breakfast day after day for their children, so why not give them breakfast cereal that will actually help throughout the day or at least a cereal that is a bit healthier than Cocoa Krispies or any of the other sugar laden cereals that have found their ways on to our grocers shelves? I like sugary cereals now and then. I actually enjoy Cinnamon Toast Crunch, but I also know that it won?t keep me from getting ill and it is DEFINITELY not a substitute for my vitamins.
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